Rhino ShieldWisconsin

Rhino Shield Wisconsin owner Jay Mariano offers a closer look at the business

Jay Mariano, owner of Rhino Shield Wisconsin, provides a closer, behind the scenes look at operations at the revolutionary statewide wall coating company.

A leader in America’s premium wall coating sector, Rhino Shield has enjoyed impressive and consistent growth, year-on-year, since its inception close to two decades ago. Rhino Shield Wisconsin owner Jay Mariano offers a closer look at the technology behind the company, first established in 2000.

“Unfortunately, with many home improvement businesses, it’s often a case of ‘here today’ and ‘gone tomorrow,'” suggests Mariano. At Rhino Shield Wisconsin, however, he says, this simply isn’t how things work. “At Rhino Shield, that’s just not how we operate,” Mariano explains, “as reflected perfectly in the company’s impressive, two-decade history.”

Rhino Shield was founded, according to the firm, with a straightforward goal. “This goal,” reveals Mariano, “was to provide the most long-lasting and durable wall coating product available on the market, capable of ending the traditional, dreaded cycle of painting and repainting, again and again.”

The team behind Rhino Shield subsequently invested more than a year into painstaking research, soon ascertaining that ceramic technology offered the key. “Ceramic technology provided the key not just to durability, but to solar ray reflectivity and additional breathability, too,” suggests Mariano.

It was quickly discovered that breathability, in particular, was an essential characteristic required in order for Rhino Shield to be as effective, durable, and reliable as possible; something which the company guarantees to this day. “Twelve months after research and development started, and after working closely with top chemists and manufacturing partners, the Rhino Shield system was born,” Mariano reveals.

Thoroughly field tested, the product has proven again and again its efficacy in regards to both durability and insulation in the years which have followed, including in tests carried out by leading independent laboratories.

High standards are further maintained thanks to Rhino Shield’s network of only certified applicators. “Our entire team here at Rhino Shield Wisconsin all have significant professional experience in either the painting or coating businesses,” adds Mariano. “What’s more, to really guide our business here in Wisconsin,” he continues, “we subscribe to a straightforward but extremely important set of values.”

These values, says Mariano, include superior ongoing innovation, industry-leading levels of quality control, absolute integrity and honesty, and a commitment to best-in-class customer service.

“We’re confident, then,” he continues, “thanks to an unrelenting focus on product development, and continuous attention to detail, that clients will find Rhino Shield Wisconsin to represent the number one, stand-out company and system for protecting their property or properties from the elements.”

Choose Rhino Shield Wisconsin,” Mariano adds, wrapping up, “and never paint again!”

Rhino Shield Wisconsin introduces Super Shield roof coating system

Rhino Shield Wisconsin Logo

Rhino Shield Wisconsin explains the benefits of its proprietary roof coating system versus traditional roof replacement.

Ideal for virtually any roofing substrate and any roofing slope, Super Shield from Rhino Shield Wisconsin offers a revolutionary alternative to traditional roof replacement. That’s according to Jay Mariano, owner and founder of Rhino Shield Wisconsin, as he shares more about the elastomeric ceramic roof coating system and installation process.

Super Shield ceramic coating may be applied to almost any roofing surface including tile, slate, asphalt shingles, primed metal, aluminum, clay, concrete, and bitumen membranes. “An alternative to highly costly, time-consuming, and inconvenient roof replacement, Super Shield offers largely hassle-free rejuvenation and protection of existing roofs,” explains Mariano.

Rhino Shield Wisconsin’s ceramic roof coating system, he suggests, both beautifies and offers outstanding protection, restricting the growth of mold and mildew which creates unsightly roof stains. “It’s also easy to clean, is guaranteed not to crack, chip or peel for ten years, and costs much, much less than a typical complete roof replacement,” Mariano adds.

Revolutionary pigment technology designed to reflect solar energy also supports improved power efficiency. “This same pigment technology also allows us to offer Super Shield in a vast array of colors ranging from dark forest green, amber brown, and midnight gray to light golden yellow, red earth, and dried herb,” Mariano reveals.

Regarding improved energy efficiency, Rhino Shield Wisconsin’s roof coating system is listed as an Energy Star designated product. Energy Star is a voluntary program launched by the U.S. Environmental Protection Agency. Now managed by the Environmental Protection Agency and U.S. Department of Energy, Energy Star helps businesses and individuals to save money and protect the environment via superior energy efficiency, according to the program.

Rhino Shield Wisconsin is also an approved Energy Star partner. “What’s more, further to the primary benefits and Energy Star designation, Super Shield products are eco-friendly, non-toxic, and applied with conventional professional installation equipment,” explains Rhino Shield Wisconsin boss Mariano.

All of Rhino Shield Wisconsin’s Super Shield products are, he says, also manufactured in a cutting edge U.S. facility which has been producing premium roof coatings since 1964. “This affords us with an industry-leading level of control over our products,” Mariano adds, wrapping up, “whereby which we can ensure that quality remains not just incredibly high, but also extremely consistent, too.”

To learn more about Super Shield and Rhino Shield Wisconsin, please head to http://rhinoshieldwis.com/.

Rhino Shield Wisconsin Provides Insight Into Growing Product Range

Jay Mariano of Rhino Shield Wisconsin takes a closer look at the company’s growing range of coating solutions.

Rhino Shield Wisconsin
Rhino Shield Wisconsin

From its Adhesive Primer Sealer to its Durable Finish Coat, Rhino Shield Wisconsin’s range has expanded over recent years to include a still-growing collection of coating solutions which also now features Rhino-Clear and Nature’s Cote. Owner and founder of the innovative Wisconsin-based coating business, Jay Mariano offers an exclusive insight into the brand’s impressive range of products.

At Rhino Shield Wisconsin, our elastomeric ceramic exterior wall coating systems are ideal for virtually any building material including wood, stucco, brick, and block,” explains Mariano. The company’s products, he says, are eco-friendly, non-toxic, and typically applied with conventional professional painting equipment.

“All of our products are manufactured in a state-of-the-art U.S. manufacturing facility with industry-leading quality controls to ensure consistent product standards,” adds Mariano, who also points out that Rhino Shield has now been manufacturing premium coatings since 1964.

“From our Self Priming Coat to our Red-Iron Metal Primer, we take coatings innovation incredibly seriously,” the Rhino Shield Wisconsin owner continues, “constantly researching and continuously improving our product formulas in order to achieve the superior quality and performance which our customers have come to expect over the years.”

This commitment has led to recent innovations such as Rhino Shield Wisconsin’s super-breathable Self Priming Coat and Protective Finish Coat systems for extreme northern climates. “Furthermore, we just recently launched our ten-year system which we’ve called Ceramic One Coat,” Mariano reveals. “More cost-effective than ever, yet loaded with ceramics, Ceramic One Coat has filled a need as a more price conscious but still ceramic-based, high-performance coating solution,” he adds.

Ceramic One Coat, says Rhino Shield Wisconsin, is a superior exterior ceramic paint formulated with ceramic microspheres and top-grade acrylic resins, and boasting an industry-leading pigment content. Designed to offer insulation, waterproofing, and excellent coverage, the self-priming product is intended as a one-coat-only, thick application, according to the company, which is based in the Milwaukee metropolitan area city of Brookfield.

Other notable products offered by Rhino Shield Wisconsin include its Red-Iron Metal Primer, Nature’s Cote, and Rhino-Clear.

“Our Red-Iron Metal Primer is designed to prepare metal and help encapsulate and slow down the growth of existing rust,” explains Mariano of the product, which he says is also more environmentally friendly than traditional red iron oxide formulas. “Nature’s Cote, meanwhile,” he continues, “is a high-performance interior ceramic paint, formulated to offer unmatched durability compared to traditional paints on the market, particularly in terms of abrasion resistance.”

Lastly, Mariano touches on Rhino-Clear. “A clear-coat waterproofing sealer, Rhino-Clear protects, waterproofs, and beautifies most surfaces while decreasing the growth of mold, mildew, and algae,” he explains, wrapping up, “on porous, non-porous, and previously painted surfaces alike.”

For more information about Rhino Shield Wisconsin or to get in touch, please head to http://rhinoshieldwis.com/.

Rhino Shield Wisconsin - featured 1

Rhino Shield of Wisconsin Wins the Gold Quality Award for Customer Service

Rhino Shield of Wisconsinhas built their company on providing best in class customer service. They are excited to announce that they have won the Gold Quality Award for 5-star ratings across the board on Google, Facebook, Yelp, Angie’s List and the BBB. 

For Rhino Shield of Wisconsin, shattering stereotypes is a daily goal. After a decade of experience and thousands of installations later, Being number one in customer service is still their biggest achievement.

“The team at Rhino Shield of Wisconsin is humbled and grateful to receive the Gold Quality Award for customer service,” explained the General Manager of Rhino Shield of Wisconsin. “We also took home the award for the most consecutive installations in 2018, with over 3,000 successful jobs installing the superior Rhino Shield product, more than any other Rhino Shield branch throughout the United States.”

Heralded by industry leaders and customers alike as the greatest innovation to hit the paint market in decades, Rhino Shield of Wisconsin prides themselves on delivering technology infused service to every client, large or small. 

Over the years, as Rhino Shield of Wisconsin continued to grow, they never lost sight of the two goals that have driven them from day one; to provide customers with a superior painting solution that will help them to never paint again, and to make sure that they were the leaders in customer service every single year. 

“The harsh winters in Wisconsin can bring up to 40 inches of snow in the south and 160 inches of snow in the north, and with extreme weather changes throughout the year, offering our clients a better painting solution with best in class customer service is something we take seriously,” explained the General Manager of Rhino Shield of Wisconsin. “We love our clients and the communities we serve, and their satisfaction drives us to be better every single day.” 

Customer service is so important to Rhino Shield of Wisconsin they have already looked past the Gold Quality Award and our focusing on the clients right in front of them. 

To learn more about the superior customer service Rhino Shield of Wisconsin can offer you and your business, connect with them here.

Rhino Shield Wisconsin

Rhino Shield Wisconsin Discusses Repainting Projects

It’s the perfect time to start thinking about home repair projects now that the weather will be clearing up in Wisconsin. Rhino Shield discusses the importance of repainting. 

With thousands of installations completed right here in Wisconsin, Rhino Shield Wisconsin understands just how important it is to protect your home or business with the very best products in the industry. Using Rhino Shield’s innovative products guarantees a return on your investment by saving time and money. Their innovative products will help your home retain it’s beautiful finish and value with an industry best warranty of 25 years. Rhino Shield Wisconsin provides the very best paint to fight against the harsh winters in Wisconsin. 

Another great benefit of choosing Rhino Shield for your next paint job is an increase in your property value, since our warranty can be transferred to whomever purchases your property. This is also a motivating factor for potential buyers especially because of the harsh winters in Wisconsin and how well Rhino Shield stands up to the elements. 

With so much talk about the environment, Rhino Shield Wisconsin set out to create an eco-friendly paint that will hold up under any condition, especially the harsh weather in Wisconsin. As proud members of the Wisconsin Green Building Coalition, Rhino Shield Wisconsin is continuing the tradition of using earth-friendly paints that will keep your home and business well maintained for years to come.

Industry experts will tell you that you should repaint your home and business every 5-10 years. This can become very costly, especially if you are using the wrong paint and products which can cause property damage and end up harming your property in the long run. Let the pros of Rhino Shield Wisconsin provide you with an estimate and help you understand the condition of your home and business so you won’t need painting for the next 25 years. 

Don’t wait until it’s too late to call a Rhino Shield expert and have your home inspected. To learn more and to connect with Rhino Shield of Wisconsin, click here.

Rhino Shield Offers Tips for Protecting Homes

Rhino Shield Offers Tips for Protecting Homes

Rhino Shield Offers Tips for Protecting Homes

Rhino Shield - Tips for Protecting Homes
Rhino Shield – Tips for Protecting Homes

The winter months are finally upon us, and Rhino Shield wants to help everyone in Wisconsin protect their homes over the holiday season.


At the heart of Rhino Shield is a commitment to best in class customer service, designing a product to eliminate the need for continuous painting, and to help our customers throughout the state learn more about their homes and invest in products that will ultimately make their lives better.


For decades, Rhino Shield has been serving the great people of Wisconsin, and we are looking forward to many many more great years ahead of us. Here are some of our favorite tips for protecting your home during the winter months.


It’s incredibly important to remember to turn off exterior lines of water around the house.


Pipes can freeze if there is a backup of water still left inside, which can cause burst piping because the frozen water expands deep inside. You can easily begin by disconnecting all garden hoses and draining the water out of the exterior faucets before it gets too cold. It will be important to remember this for homes that are over ten years old. Another tip Rhino Shield recommends is leaving one faucet in the house on a slow drip when it gets cold out so that your pipes don’t freeze in the evening time.  


Don’t forget to also call a professional to drain your lawn irrigation system, this will help with preventing any pipes from freezing as well. Making sure that you keep pipes will clear of water will prevent a headache in the future.


As it starts to get colder, it’s important to remember to have someone check out your heating system in case any repairs are needed. Find a technician who can inspect your furnace or heating unit to make sure that the entire system is clean and in good working order so that the heating system can achieve its full potential. Rhino Shield also recommends doing this, so that you can get an annual check-up to make sure that there isn’t a carbon monoxide leak. It’s important to call and schedule an appointment sooner than later because it will get increasingly more busy and difficult to book an appointment during the holidays.

The winter months can be difficult on your home and Rhino Shield is happy to be here an help. To learn more about our incredible products and connect with Rhino Shield today, click here.  

Rhino Shield Wisconsin - technology featured

Rhino Shield Wisconsin Uses the Latest Technology

Rhino Shield Wisconsin Uses the Latest Technology


Rhino Shield Wisconsin - Ceramic Coating
Rhino Shield Wisconsin – Ceramic Coating

At the heart of Rhino Shield Wisconsin is our pioneering use of ceramic nanotechnology in exterior coating systems.

This technology is a game-changer for Rhino Shield Wisconsin,  specifically, the use of ceramic microspheres. Invented in the 1940’s by NACA (the predecessor to NASA) as an outgrowth from the manufacturing of solid ceramic beads, ceramic microspheres are solid globes with rigid ceramic walls.

Using microspheres made from ceramics. Rhino Shield Wisconsin provides the benefit of high heat and UV ray resistance like all ceramic products.

A proprietary characteristic of Rhino Shield Wisconsin’s ceramic technology is the microspheres themselves. Having a crucial role in the success of Rhino Shield products, using the highest quality ceramics with low breakage rate, low thermal conductivity, and consistent spherical shape. Since our microspheres are symmetrically shaped (all round) but irregular in size (they measure in density between 0.125 g/cc to .60 g/cc), they pack together extremely tightly when coated to a surface.

Essentially, the smaller spheres pack the tight spaces between the larger spheres. As a result, more microspheres may be packed together to increase the thickness of Rhino Shield Wisconsin coating. Thus providing insulation benefits and coating durability.

Conversely, traditional paints use cheap mineral products as fillers. Such as calcium carbonate that can be irregular in shape and size. These less expensive fillers cannot pack tightly to a wall and result in a dry thin coating. This ultimately leads to paint break down over time.


Rhino Shield Wisconsin Ceramic Coating

Finally, our ceramic microspheres lower thermal conductivity and act as acoustic insulators. The ceramic formulation of the spheres reflects harmful solar UV rays resulting in a lower wall surface temperature. Rhino Shield Wisconsin’s independently tested high Solar Reflectance Index is proof positive of Rhino Shield Wisconsin’s UV lower thermal conductivity. This leads to remarkable energy savings year after year.

Rhino Shield Wisconsin ceramic coating system is the wall coating product of the future. Quickly becoming the benchmark for creating a meaningful product that lasts. Do not settle for paint or an inexpensive imitation performance coating, choose Rhino Shield Wisconsin. No matter where you’re at in Wisconsin, Rhino Shield is confident our ceramic coating is the best system to protect you from the outside elements.

Having installed Rhino Shield on homes across Wisconsin, Rhino Shield can’t wait to expand even more. In conclusion to learn more about Rhino Shield Wisconsin Ceramic coating, connect with them here.

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Rhino Shield Helps Businesses throughout Wisconsin

We were amazed at the pace and proficiency that Rhino Shield brought to our renovations. Our buildings look great and we will be recommending Rhino Shield to anyone looking to protect their real estate investment. -Flournoy and Calhoun Realtors 

Rhino Shield’s incredible ceramic wall and roof coating technology systems are often times the most sophisticated option for commercial buildings throughout the state. This is due to the tremendous durability and long-lasting effects of Rhino Shield. With thousands of local installations and even more nationally, nothing compares to Rhino Shield’s long-term protection for any building and business. 

No matter the need, Rhino Shield covers all areas and every type of climate with customized product formulas guaranteed to not crack, chip, or peel while offering superior corrosion resistance, which is especially important in the harsh weather conditions of Wisconsin. With UV ray reflectivity and waterproofing, backed by Rhino Shields industry best 25-year warranty, businesses will never have to paint again. 

One of the major benefits of choosing Rhino Shield as a business is the peace of mind given. With reduced wall coating maintenance costs, businesses can invest in what’s most important to them year round. 

By providing longevity, our elastomeric acrylic resins with urethane binders result in a flexible but tough surface. Rhino Shield’s permeability allows the release of condensation and water vapors crucial to preventing coating breakdowns, providing the most durability on the market. The sun can heat your building and increase energy consumption. Rhino Shield’s ceramic formula lowers your wall surface temperature by reflecting solar rays away from your building, saving in cooling costs through solar reflectance technology throughout the year. 

We hear from customers that marvel at Rhino Shields waterproofing ability to their business. Rhino Shield Wisconsin seals buildings and prevents water penetration that could result in mold, mildew, and cracking. 

You’ll constantly find Rhino Shield installed at numerous retail stores, fast food chains, hotels, universities, and churches worldwide. Rhino Shield is also proud to partner with the government on covering buildings nationally. With clients like Nascar and Firestone Tires, Rhino Shield of Wisconsin is excited to partner with more businesses locally. 

With decades of experience and thousands of installations nationally, Rhino Shield breathes new life into businesses throughout Wisconsin. Whether residential or business, Rhino Shield Wisconsin plans on helping everyone experience our revolutionary product throughout the state. 
To learn more about Rhino Shield Wisconsin, and to connect with us, click here.

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Rhino Shield of Wisconsin Covers Local TV Hosts Home

Rhino Shield of Wisconsin Covers Local TV Hosts Home

After being on the fence about investing in Rhino Shield, Molly Fay, host of The Morning Blend, finally called us and the cameras were rolling while we worked on her home in Whitefish Bay, Wisconsin.


Rhino Shield
Rhino Shield

Rhino Shield, a longtime supporter of TMJ4 and The Morning Blend, jumped at the chance to help one of our favorite talk show hosts!

Molly’s house consisted of brick, cedar, hardi board, wood, and aluminum siding. Needless to say, this job was a breeze, and Rhino enjoyed helping Molly every step of the way. Therefore, Molly chose to have her house painted all white with black doors, shutters, and accents, and it turned out absolutely fantastic.


After launching in 2000, Rhino Shield has successfully installed on more than 30,000 properties to date. With a mixture of businesses and residential homes like Molly Fay’s, Rhino Shield of Wisconsin is proud to be a versatile and family-friendly company. Like our ceramic coating technology, Rhino Shield plans on having a presence in Wisconsin all year long, servicing homes, condos, commercial buildings, and churches across the country.


With a thickness 10x greater than that of paint, Rhino Shield comes with a 25-year warranty you will almost certainly never have to use. Molly’s home is now waterproof and fully insulated with a protective coating on the outside. Virtually maintenance free, and one of the top 5 dealers in Wisconsin for customer satisfaction, Rhino of Wisconsin has an A+ rating with the BBB, along with 5-star ratings on Google, A+ ratings on Angie’s List, among a myriad of other great ratings.    


Furthermore, Rhino takes care of everything from prepping the house, power washing, replacing rotten wood, scraping and sanding. With nationally recognized technicians, rest assured that the Rhino Shield coating will be applied by the very best in Wisconsin. Rhino Shield of Wisconsin services the entire state. Their coating solution is perfect for the following locations:

  • Cedar
  • Hardi Board
  • Stucco, Block
  • Brick, Masonite
  • Cement board
  • Wood, Aluminum
  • and Vinyl Siding.


Sometimes the cameras have a way of working magic. (Rhino Shield)


Along with these services, Rhino can also handle walls, trim, window, door frames, gutters. Along with downspouts, also doors and shutters as well. With almost any color available, Rhino is the perfect choice to make sure you never have to paint again.

With thousands of installations completed, Rhino can’t wait to cover even more ground in Wisconsin. In conclusion, to learn more about Rhino Ceramic coating, connect with us here.

Rhino Shield Wisconsin

Rhino Shield Covers Wisconsin with Superior Products

With Rhino Shield’s patented ceramic coating technology, businesses and homeowners everywhere agree that you will never have to paint again. Rhino Shield’s elastomeric ceramic exterior wall coating systems are ideal for virtually any building substrate including wood, stucco, brick, and block. Rhino Shield products are eco-friendly, non-toxic, and applied with conventional professional painting equipment. Owned and operated out of Wisconsin, Rhino Shield has manufactured high-quality tech-driven products in the United States since 1964. As leaders in the industry, Rhino Shield understands the importance of consistency among products that residents and business owners can stand behind. 

Among Rhino Shield’s incredible lineup of primers and coatings stands the Adhesive primer sealer. The APS is a transparent elastomeric acrylic with excellent waterproofing, as well as incredible bonding and sealing properties. Designed to revitalize, strengthen and prepare surfaces for the durable finish coat, the APS is perfect for colder climates. The bond formed between the APS and the substrate can reduce the possibility of moisture under the finish coat, instantly extending the life of your coating considerably. The adhesive primer sealer will also be used for fissure cracks in stucco walls in conjunction with Rhino Shield’s top of the line durable finish coat.

Rhino Shield’s durable finish coat is perfect for all weather conditions. The DFC is an elastomeric ceramic topcoat. This material has properties being able to regain its original shape. This makes Rhino Shield’s DFC coat capable of waterproofing, insulating, soundproofing and reflecting UV rays all the while protecting businesses and residential homes everywhere. In any climate, the durable finish coat offers superior mildew and mold resistance along with a class a fire rating for extra protection and peace of mind. Unlike cheaper versions, Rhino Shield’s DFC breathes incredibly, leaving room for natural water vapors to escape the coating while still retaining its sealing capabilities. Rhino Shield designed the DFC to work perfectly with the APS primer and may be tinted to virtually any hue you desire. 

When it comes to self-priming, most products don’t hold up. At Rhino Shield, the SPC is a highly breathable acrylic primer that offers waterproofing, excellent coverage and superior adhesion. Formulated with a blend of high-level resins and ceramic spheres, the self-priming coat offers insulation and soundproofing benefits that no other competitors have. This durable primer couldn’t be easier to apply and Rhino Shield offers the ability to tint the SPC to assist with color changes. 

To learn more about Rhino Shield and the technology behind their products, connect with them here